Core concepts
Content board

Content board

The content board is where every creative lives, from concept to ready-to-push. Each row is one creative with its status, contributors, linked product, funnel stage and ICP.

Views

Switch how the board looks from the view controls:

  • Table for a dense, sortable overview.
  • Board for a kanban by status.
  • Gallery for a visual grid of the assets.

Working a creative

  1. Choose New creative and give it a name, type, funnel stage, landing, ICP and product. It starts as a concept.
  2. Assign contributors (your creators) from the contributors column.
  3. Move it through the statuses as it progresses: concept, new, in review, approved, running.
  4. Use Ready to push to focus on approved creatives cleared to go live in Ads Manager.
  5. Select rows to push them or delete them in bulk.

Everything is saved to your workspace. A new workspace starts with an empty board and fills up as you add creatives, ICPs and products.

Content hub

The Content sub-page (under Content board in the sidebar) is your content hub: every asset in one Drive-style folder tree — think Recovery Ice Kit / 9x16 or UGC inbox. Navigate with breadcrumbs, switch between grid and list view, and search across all folders at once.

Uploading is gated on connecting your own Google Drive first: your files live in your Drive, on your storage — Ecomyard creates a workspace folder there, builds the structure and naming conventions, and keeps this hub in sync as your index. Once connected, use New folder and Upload — pick files, drop them anywhere on the page, or right-click the canvas for New folder / Upload files / Add link. Click any file to open the previewer: images and videos play inline, with download, open-in-new-tab and arrow-key navigation. Every folder and file has a ⋮ menu with open and delete (a confirm step guards deletes, and deleting a folder cleans up everything inside). Filter by type and sort by name, date modified, date created or size — in either direction, with folders on top or mixed between the files. Delete removes the stored file too (with a confirm step), and Add link registers assets that live elsewhere. Two-way Google Drive sync arrives with the Drive connector, so the tree mirrors your Drive automatically.

Creative detail

Click a creative's name in any view to open its detail drawer — a full editor with four tabs. Overview edits name, status, type, funnel stage, landing, ICP, product, the working script and internal notes. Assets holds the 9:16 / 4:5 exports (upload files or add links). Feedback is the comment thread with your team, and Activity logs every status change.

Each creative also carries a production cost, which rolls up into the creative cost metric on your Overview.

Tips

  • Columns can be reordered to match how your team reads the board.
  • Link every creative to a product and an ICP so your analytics and coverage stay meaningful.